INTRO
Inspired by the spirit of athletes striving for gold, our name reflects commitment to
excellence, competition and collaboration.
At SUMMER GAMES we believe in pushing boundaries, striving for greatness and creating
a healthy dose of competition to drive innovation and success.
We support brands and retail destinations to create a community of fashion enthusiasts
who are willing to push themselves to be their best while supporting others in their
endeavours.
SUMMER GAMES S.R.L. (SG) is an Italian luxury fashion company founded in Milan in 2024. The idea is to control, directly or indirectly, companies that design, manufacture and distribute clothing, accessories, jewellery and design pieces, with the aim of combining contemporary design and craftsmanship without compromising financial growth, cost efficiency and profit.
BRANDS
WHO DECIDES WAR is founded by life partners Everard Best (Ev Bravado) and Téla D’Amore in 2015. They are based in New York City and have designed and created for brands such as Off-White, Nike, Evisu and Levi’s.
Ev’s fascination with cathedral ornaments during his upbringing has greatly influenced their creative process. The brand is characterized by a distinctive use of distressed techniques, patchwork designs and intricate embroidery.
The designers focus on multi-layered fabric constructions and are expert in garment distressing methods. The team’s multi-phase hand dyeing processes showcases meticulous attention to detail in every piece they create.
HATTON LABS was founded by Jack Cannon and Joe Gelb in London in 2019 to offer flawlessly reimagined heritage men’s jewellery, in the spirit of the historic hub of London’s jewellery trade Hatton Garden. With a focus on challenging norms and creating new aesthetic solutions within jewellery, hatton labs pushes significant research and development into advancing constructions and materials, which all contribute to the characteristic modernity of jewellery.
Designed in london and constructed by italian jewellers, Hatton Labs represents practical urban minimalism — made with the finest metals and the combination of specialised craftsmanship and adapted new technologies.
The brand is dedicated to establishing a transparent supply chain, using responsibly sourced materials to guarantee that each item adheres to the companies high standards in design, functionality, and ethical practices, ultimately aiming for optimal comfort and style
Born from the rich fashion heritage of Biarritz, LOUVOIS offers a unique perspective on luxury water lifestyle. The classical clothing range inspired by stories of
water from Nouvelle-Aquitaine. Biarritz is home for two of the founders, including the collection also being designed in its coastal town.
The debut collection, La Côte Basque celebrates the relationship between Biarritz’s effortless grace and its admiration by Wa ll Street. Taking inspiration from the landscape of Biarritz’s Atlantic coast and its characters, La Côte Basque expresses the allure of the often-mysterious community within tailored pinstripe of the businessmen and the relaxed cotton shirting of the vacation maker.
Founded in 2024 between Beijing, Antwerp and Milan by Simon Grandry, SUMMER GAMES reflects diversity and commitment to excellence, competition and collaboration. The brand believes in pushing boundaries, striving for greatness and creating a healthy dose of competition to drive innovation and success.All fabrics are from Italian origin and garments are assembled in Portugal into a focused, yet complete vintage sportswear-inspired leisurewear range. The clothes are designed for those who want to travel in or warm up and cool down from an intense workout in style or for those that just want to be street-chic wearing the perfect blend of style and functionality. The fit and cut of the garments have been engineered to flatter a varie ty of body shapes and sizes, ensuring that they look great on everyone, regardless of height or build.
JUUN.J graduated from ESMOD Seoul in 1992 and worked at many prestigious fashion houses before creating his own label "Lone Costume" in 1999. Not long
after showing at Seoul Fashion Week, Lone Costume became the most sought after brand with a cult following. Asia Times select ed Juun.J as the top 4 notable designers to watch.
In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Men’s Fashion Week to great acclaim. By de constructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The year 2012 marks another momentous year for Juun.J as he becomes part of Cheil Industries to truly become global and meet the demands of his following.
Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'. His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear
